SEO Tool Widely Used By Digital Marketer
SEO stands for search engine optimization, it is a process of increasing the quality and quantity of the website traffic by increasing the visibility of a website to users of a web search engine.
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It refers to the enhancement of unpaid results and excludes direct visitors and the purchase of paid placement. In today’s’ world where online business is becoming more popular SEO has become more important than ever. There are many tools SEO tools available for digital marketers.
Google analytics
It is an invaluable resource that is essential virtually to any digital marketer who is serious about SEO. It offers a lot of data regarding the websites such as a number of visits to site, location demographics and traffic sources.
With the help of this tool, the marketer can tweak their content strategy and figure out what will work. This is regarded as one of the best SEO tools that should be availed by each digital marketer. With the help of this free SEO tool, the digital marketer can also increase the visibility of its content on a webpage.
Answer the public
This is another powerful and effective tool that offer content marketers with precious data about the question that is asked by the people online. Once a keyword is input by you, it will fetch you a popular query based on that keyword and create cool graphics with the phrases and questions people use when they look for that keyword.
This data offers content developers perspective about the desires of the potential customers and facilitates them to design highly targeted content that specifically addresses those requirements. This free SEO tool also provide keyword suggestion by using prepositions such as versus, like and with.
MozBar
This is another free SEO toolbar that works in coordination with the Chrome browser. It offers easy access to advanced metrics on webpage and SERPs. You can easily get hands on the Page and Domain Authority Scores of any site or page by using this particular SEO tools.
The analysis features of the Page allow you to explore elements on any random page. One can find the keywords on any page that they are viewing and comparing the links metrics of various sites. If you are required to do detailed research on google then there is no such alternative than this tool.
This tool can also unlock the more advanced features which are also required by digital marketers such as Page Optimization and Keyword difficulty by subscribing to MozPro.
SEMrush
This is another free SEO tool that is used for SEO purposes, this is an excellent keyword research SEO tool. It simplifies the process of finding keywords on any webpage. In addition to it, this tool also offers detailed information about those keywords including their position in SERPs.
With the help of this feature-packed tools, the digital marketers can easily find out what keywords are being ranked or by the rivals and design excellent content around those phrases and terms. The striking feature of this tool that besides all these features, it also provides unlimited access with different paid plans.
Woorank
This is another handy website analyser that offers the useful perception that can assist you in improving your SEO sites. Every digital marketer wants their webpage to be viewed a greater number of times than their competitors. It develops an SEO score for your site and Marketing Checklist that roughly outline steps that can be taken to fix any problem with your SEO sites.
Another extremely cool feature of this free of cost tool is the social shareability pane. This section offers social network data such as a number of likes, comments, shares and bookmarks across the popular social network.
With the help of these features, this tool has become the most common tool. Apart from this, this has a great mobile section where one can find information on how the pages render on mobile devices and how quickly they can be loaded.
Mobile-Friendly test
This tool is designed to assist you to determine if your site is properly optimised for tablets and smartphones. For this, you can simply type in URL of your site, and it will instantly inform you whether the website is mobile-friendly or not.
Another feature of this free SEO tool is that it suggests recommendations on how you can enhance the mobile-friendliness of your site.
Ubersuggest
This is another simple keyword research tool that scrapes data from each keyword involving the search volume and level of competition.
It also has the capacity to filter out keywords that you are not finding interesting to find in your search results. The latest updated version of this tool can allow you to input URLs and get domain metrics.
BROWSEO
With the help of this tool, you can view your website and can see how it looks to a search engine. It mainly scraps your webpage in any styling and displays you the underlining structure.
This leaves you a hint to figure out if Google’s bot has any problem accessing vital content on your site. Another best feature of this tool is the SERP preview.
CanIRank
As the name implies, this tool helps you to rank on the first page of the search engine for a specific keyword. Unlike other tools, CanIRank allows you the probability that you will be able to rank for a search term and apply Artificial Intelligence to provide you with suggestions on how to improve the target words.
Keyworddit
This is another wonderful tool available for finding ideas of the keyword in Keyworddit, which is a free SEO tool that sources keywords from subreddits on Reddit. The application of this tool is very simple and offer precious perception into the interest of the particular audience.
Hence it can be said that with the advancement of technologies and online marketing, SEO is seemed to play a major role. With the help of various SEO tools that are available in the market, companies can increase their visibility of the content which is very important for its business.