For any digital marketing strategy, rankings are an essential part. But, did you know that one can bring in extra traffic through Google Sitelinks? When keywords are used it is important that they are ranked well which enables consistent and relevant traffic flow.
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This directly helps the website to succeed and grow simultaneously. But the core issue is that it is not good if your site is not visited despite having good rankings.
In such scenarios, Google search sitelinks come into the picture. They consume the required space and attract more audience to visit your website. Hence, they are indeed one of the best sources to improvise a site’s click-through rate.
This strengthens the SEO apart from attracting more traffic. In this read information related to sitelinks is included for your ready reference and use.
Obtaining Google Sitelinks for your Website
One of the key things that you must know is that it is impossible to set up your own sitelinks. The appearance and display are directly dependent upon the algorithm of Google. But just like the best practices in SEO and other fields, there are some factors that you can take care of.
Proper attention to those factors will improvise the chances of getting sitelinks. We have tried to explore each of those factors in detail for your better understating in the following section.
Focus on the Website Name
The search sitelinks in Google are predominantly found for brand searches. Hence for ranking into a better position, a unique name will help you out.
A generic name related to tasks/products/services struggles to achieve success. This is because the search algorithm will fail to recognize if the user is searching for a brand or for a service.
Sometimes in the right conditions, a few ambiguous company names can rank better. For example, whenever a user types apple in the search bar it will always feature the top results for the technology giant and not the fruit. Sometimes depending upon the existing brand value, the algorithms understand the intent of users.
But this mandatorily requires a commendable brand presence and awareness; otherwise, the results will be no different.
In order to better target the SEO, it will be foolish to change the name of an established brand. This is indeed a complicated process and it comes with its own pros and cons.
But, if you are still in the pre-startup phase then you can emphasize selecting a name that is unique and easy to remember. Doing this will help your links to perform better and also improve rankings.
Focus on the rank position
The bitter truth about Google Sitelinks is that it is only assigned to the first search result. Hence, if you want to stand a chance of getting those sitelinks it is essentially important to be ranking at the top position. Checkout the SEO Checklist to Get Your WordPress Site Ranking Higher.
As discussed above, finding a unique name for your brand will help. But apart from doing that you must do everything that is possible to strengthen the online presence of your firm.
Check all the online citation for the correct use of the name, URL, address, and phone number and also audit your backlinks. Mandatorily ensure that your firm has a dynamic social media presence. Make the most of content marketing methods like blogging which enables you to connect the firm to the audience across the globe.
Structured Data
Structured data is for search engines to understand your website data and it is also known as schema or rich snippets.
In SERP’s there are several ways in which structured data can contribute to improving your site’s appearance. This includes event snippets and displaying reviews along with other things. But the best part is that when it comes to sitelinks it can also help you.
By using it you can make it easy for the search algorithm to consider a site menu, sitelink search box, or specify your contact us/about page. This is indirectly pushing things in the right direction. It is like setting up an ideal environment for events to occur.
This must not be misunderstood as a guarantee for the display of sitelinks. For more information explore our short read “Everything You Need to Know While Adding Schema Markup To WordPress”.
Website Navigation and Structure
It becomes a complicated task for search engines to crawl into websites that have a complicated or unclear structure. Navigation for users into such websites also becomes equally difficult and hence you cannot achieve Google Sitelinks.
It is extremely important that you can find out all your pages and also understand how they relate to each other. If it is not possible then the search algorithm cannot assign sitelinks to it.
Consider basics like the homepage as the main page of the site. The other pages must be branched off in a structured manner to promote hassle less navigation. For an intuitive structure use clear headings and cleverly organize pages. Wherever it is possible, ensure that content is split into subcategories.
If you are a fresher at least cover the standard pages like Product/Services, about us, contact, Infrastructure, and others. Users as well the search engines easily understand them and hence make an excellent landing page from the SERPs.
XML Sitemap
When your website has a sitemap it becomes easier for a search engine to crawl and determine the most important pages.
Link your XML sitemap to a Google Search Console Account and make sure that the structure of the site is well-defined. This will enable you to have an upper hand when it comes to crawling and analyzing your site.
To assess the usefulness of a page for its audience, the search engines analyze the traffic and page priority before featuring them as sitelinks.
When you add a sitemap you make it convenient for them to choose the most relevant sitelinks and avoid other confusion. If required it is also possible to monitor the posts that are eligible for the Google Sitelinks search box.
Internal Linking
One of the most essential and neglected parts of an SEO is internal links. When you add internal links to your page it becomes highly valuable when it comes to search engines. If the linking is frequently done for a particular service/product, then it can prove to be a deserving candidate for Google Sitelinks.
It is one of the best indirect methods to redirect users as wells as crawlers to end up on your website. The other indirect benefit is that if users find all the relevant information and content from your website through interlinks then you will be entitled to host more traffic.
In this article also we have added internal links wherever possible. This will not only improve rankings but also help you as an audience to engage more with our content.
Helping the crawlers for better navigation is just an added benefit. The Google search console can help you with an overview of the site’s internal links.
You can straightaway check the number of times your website is linked to a particular page. Make sure you link the one that you are particular about in the rest of your site. Try and learn Ways To Build Internal Links for SEO for Your WordPress Website .
Relevant Page Titles
Page titles fall amongst the most important elements for SEO of your website. An effective title for each page contributes to achieving an improvised site SEO and helps search engines to pick the relevant sitelinks.
It is through the page titles that the Google Sitelinks are generated. Hence the content of the page should be in synchronization with the title and the other way around.
A title can compromise of a logical and short description of the page. If it is something completely irrelevant then it will be more confusing for the algorithms. This will ultimately result in a struggle for rankings and departure from the sitelinks.
It is a good practice to use an unusual and tempting title for the page. But is should not be overdone as that will affect you in several ways. It should also be dependent upon the class of the target audience it is meant to be.
Brand Awareness
Promoting and increasing the awareness of a brand is a constant process and not a one time job. The authority and popularity of a site are boosted when it is done correctly. Now both these factors are extremely crucial for the determination of rankings.
It is important that people should have heard about your firm in a positive aspect. It can be done by giving interviews and guest blogging on popular sites of your industry.
Publishing positive reviews from your clients and testimonials will also help in the same. If you are dynamic enough to participate in the online community discussion then it will also help you out.
To receive branded and organic searches for your site, a large number of audiences must know your brand. And this practice increases your chances of getting sitelinks.
Conclusion
Above are the eight best practices that you can follow to achieve the desired results. If you are able to put it efficiently in practice at the right time then there are high chances of success. Apart from that, you will also improve the SEO, organic traffic, and audience reach.
Sonl Sinha is a passionate writer as well as WordPress and WooCommerce rockstar who loves to share insights on various topics through his engaging blog posts. He runs a successful website design and digital marketing company. With 15+ years of experience in WordPress theme development, he strives to inform and inspire readers with his thought-provoking content. He helps thousands of small and medium businesses and startups create a unique online presence. Follow Sonl Sinha for your regular dose of knowledge and inspiration.
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