Getting a website online is the first step you can take to have an online presence. But there are billions of websites on the internet.
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You are sure to be lost in the pack, and hence, you need to do something so that others can discover you and your visibility increases rapidly.
SEO or search engine optimization is the process by which you can get more exposure to the targeted audiences by getting a higher rank on search engine result pages.
It does not happen automatically, and there are ways to improve your WordPress website’ search engine presence.
Unless you improve your WordPress website search engine presence, you can never expect to be successful in the online world.
The ways are super easy, and you can do it yourself. Additionally, you can also hire an SEO expert to get a boost in PageRank.
Easy Ways to Improve Your WordPress Website Search Engine Presence
Use Premium Themes
If you want to become a favorite of the search engines, you need to start using premium themes. These themes are fully optimized for search engines from all aspects.
Coding is done accordingly so that your website gets crawled easily and helps the crawlers of search engines to understand your best and rank better.
Premium themes have high SEO value and sure to land you on the first page of Google search in the near future with proper SEO works.
Moreover, they are compatible with mobile devices and different browsers for which you are going to get extra credit from SEO perspective.
Get Quality Backlinks
It is a known fact that the more backlinks you have on your website and web page, the better would be its ranking.
Getting quality backlinks manually is not that easily and hence, you should buy services from SEO experts who can provide your websites backlinks easily.
Head over to Fiverr or hire an SEO expert who can give quality backlinks with white hat SEO technique and help you reach the first page in a matter of few months.
Quality backlinks are the most important ingredients to improve your WordPress website’ search engine presence.
If you want manual backlinks, you have to start exchanging backlinks, write blog comments mentioning your URL and do guest posting to leave your website link towards the end of the article you would be writing for another website.
Through Keyword Research
Your web pages get ranked on the search engine result pages due to the proper usage of keywords.
The reason is that every search engine wants to show its users the most relevant article and hence, you have to do your research well to find those keywords that have high demand and write your article accordingly.
Generally, keyword research is done using Keyword Planner where you can write a topic, and the relevant keywords will appear.
You have to select those keywords that have less competition but high search count.
You need to divide all the keywords into the main keyword, secondary keyword, long-tail keyword and some semantically similar keywords.
Writing Quality Content According To keywords
Your prime focus should be writing quality content, but you have to make sure that your content is optimized for the search engines for better ranking else the entire writing is useless.
Spread the keyword evenly throughout the article. Use the powerful keyword in the title, first paragraph, and meta description. Try to use most of the keywords in the heading tags.
On-Page SEO Plugins For Content And Images
You should install and activate on-page SEO so that you can be sure your content is super optimized for the search engine.
Yoast SEO plugin is the most popular and make sure you receive green lights for your content’s readability and SEO-friendliness. Make sure you follow the points rigorously for improvement before publishing the post.
Apart from that, you need to optimize your images in turns of better tags, title, alt text and description.
Create a proper XML sitemap
Sitemaps help search engine crawlers to understand your site and give proper value to all the on-page, and off-page SEO works you are doing.
Make sure your sitemap is correct, and it is in XML format. You can install plugins to generate SEO sitemap.
Submit your sitemap to different search engines manually so that it starts crawling your website for ranking the pages.
Also, keep it in mind that your permalink must be SEO-friendly and contains keywords.
This is one of those ways to improve your WordPress website’ search engine presence that most people ignore.
Local Business Directory
Even though your website may not be a local business related website, you have to submit it in different popular business directory websites to get backlinks and increase your search increase present.
Make sure you have all the necessary pages done so that it helps the search engines to list you better.
This is one of the latest ways to improve your WordPress website’ search engine presence.
Increase Loading Speed and Better UI
Optimize the image size and install cache plugins to improve your loading speed.
Take a Google loading speed test, and if you fail, you can understand the points and improve those to increase your speed significantly.
Apart from that, design a better UI which is clean and modern.
The navigation must be intuitive so that the user experience is superb.
Embed Google Maps on the contact page. These are some of shuttle best ways to improve your WordPress website’ search engine presence.
Also, make sure your web host has CDN to boost your loading speed.
Social Media Integration
Social media is becoming one of the most important factors that are helping websites get a better rank.
The reason is that social media sites have high PageRank and backlinks from them for most of your web pages are going to boost your web page rank.
But the link juice flows only when your website is popular of social media channels. Therefore, take initiative to engage your followers by organizing contests and giveaways.
Integrate your social media profile with your website and install plugins for sharing and snippet display.
To improve your WordPress website’ search engine presence, social media platforms are useful.
These are certainly the best ways improve to your WordPress website’ search engine presence.
You can do them yourself, and you can hire professionals to help you out and get on the first page of search engine result pages.
Sonl Sinha is a passionate writer as well as WordPress and WooCommerce rockstar who loves to share insights on various topics through his engaging blog posts. He runs a successful website design and digital marketing company. With 15+ years of experience in WordPress theme development, he strives to inform and inspire readers with his thought-provoking content. He helps thousands of small and medium businesses and startups create a unique online presence. Follow Sonl Sinha for your regular dose of knowledge and inspiration.
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